About

Who, what, why ?

WHO

My name is Bogdan. I love brands, but most of all, I love the people that respect the brands and those who create them. I, as a direct, conscious or unconscious brand consumer, am facing messages. Advertising messages to be more accurate. Brands have their own sick and twisted ways of communicating with humans. The odd side of this communication, represented by the “I STICK TO YOUR MIND” approach, has attracted me for a long time.

As a Psychology graduate, I have been on a constant quest in seeking the causes and effects of advertising messages/products/services on people. Throughout this journey I ended up working in a full-service advertising agency, where I started as a junior copywriter. Soon after my admission in the agency I started facing the ups and downs of being a creative individual, I started facing different kinds of client demands, deadlines, failures and sucesses, hugs, lot of laughs…and loads of coffee, milk and Feta cheese.

In spite of all the pros and cons of working beside extremely gifted copywriters, art directors and media people, it took me some time to realize what should have been my first “creative brain wave” from the first steps I took in the agency : ” Brands kick ass. You only kick ass if you play the brand game”. My game was both a copywriter/planner game. It was worth it all the way, because it made me open my eyes and see that being creative should sometimes be equal with playing the chesslike moves of planning.

This would be only a part of me…the rest is to be discovered…practically.

WHAT

Trying to walk my way up through freelance creative services, I have encountered a few people in need of communicating their brands to the world. They are the beginning of this challenging idea I had one night : promoting/offering creative services as a freelancer. These people are the ones who some may call Clients. I prefer calling them Partners, because they invested faith in my so called “creative personality”. I thank them for their trust in me. I will do my best not to let any of my current and future partners down.

WHY

Because I love brands.

Because I respect openminded creative individuals.

Because I have faith in achieving through communication.

Because I need to learn more from people.

Because I seek socializing in a creative and constructive manner.

Because I have faith in me.

Because I trust those who put their faith in me.

Just because…